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Senior Product Marketer

Virtuoso

Virtuoso

Marketing & Communications, Product
Lisbon, Portugal · United Kingdom · Portugal
Posted on Thursday, July 11, 2024
Marketing · Remote, Remote · Fully Remote

Senior Product Marketer

Great opportunity for someone to come in and make their mark! We need an experienced, innovative and tech saavy Product Marketer to join the team and experience this exciting journey at Virtuoso!

A bit about us

Virtuoso's mission is to enable and lead the world's quality-first revolution. The field of QA has not kept pace with the software industry's transition to CI/CD. We are fixing that.

Virtuoso has reimagined how software is tested by developing a game-changing platform that is already being used by the biggest names in software. We passionately believe that anyone should be able to create and maintain tests regardless of their technical skill, and that quality is a key driver for change and growth. The latest advances in AI and Machine Learning have been leveraged to produce test automation software that thinks like a human, empowers everyone to test, and for the first time delivers on the promise of codeless test automation. Achieving remarkable success has become a business-as-usual activity for us and we need to rapidly expand our team for that to continue to increase. Want to join the quality-first revolution? Then read on.

A company without borders with employees that make an impact worldwide, with offices and a remote team spread across the globe. The nature of our product is reflected in our thorough and agile culture. We do the right things fast and our application process is no different. We want exceptional people and we will act to get them.

About the role

  • Develop product messaging and positioning strategies, translating technical details into benefits that resonate with our target market
  • Work alongside our UX and Product teams to gain valuable insight on the customer and our competitors
  • Identify target customers, market opportunities and competitive differentiation, and then test that messaging
  • Develop and apply segmentation models and deliver comprehensive targeting strategies and personas
  • Know how to design, run, and optimise successful sales enablement programs, measuring efficacy and efficiency throughout
  • Create internal and external sales collateral, much with ABM in mind, including downloadable content, videos, and educational materials
  • Deliver assets for marketing campaigns including product-related whitepapers, webinars and blogs to support the full customer journey
  • Be the Product Marketing Owner and engage in sprints to ensure alignments between marketing, product development, and customer needs.
What we need from you
  • Comfortable in a PMM role where your KPIs will sit primarily top of funnel and directly aligned to sales
  • A PMM who thrives using their skills more on the sales enablement side than the customer listening side
  • Comfortable collaborating with a range of roles including other marketeers, product, engineering, and research
  • You'll have done this gig at least once before, so you'll understand the nuances of B2B SaaS Marketing
  • Equipped with the knowledge of how to lead a PMM role for a business that isn't a PLG model
  • Understand the enterprise market and comfortable in distilling technical information into something that’s enterprise ready
  • Experience using Hubspot.

Bonus points for

  • Understanding and experience with modern Test Automation tools
  • Technical aptitude: Strong understanding of software engineering and/or test automation fields.

    What’s in it for you?

    • The opportunity to make your mark/to make a difference
    • Exceptional opportunity to progress
    • Highly competitive salary
    • Employee Share Options- Share in the success of Virtuoso!
    • Remote/flexible working
    • Private health insurance
    • Take your birthday as a holiday every year!
    • Holiday allowance increases by 1 day per year of service up to 5 years
    • Individual yearly allowance for training and personal development
    • Team get togethers, free monthly lunches and other socials.
      Department
      Marketing
      Locations
      Remote, Remote
      Remote status
      Fully Remote

      About Virtuoso

      Virtuoso was developed by a team passionate about improving the quality of low-code/no-code test automation software without slowing down the development process. As work shifts more to the cloud and teams work remotely, on-premise software has become unwieldy and a bottleneck. We've reimagined test automation software by pioneering the next generation of low-code/no-code testing - all on the cloud. We believe anyone can test, and we're delivering on the promise of low-code/no-code test automation.

      Founded in 2017
      Co-workers 80
      Marketing · Remote, Remote · Fully Remote

      Senior Product Marketer

      Great opportunity for someone to come in and make their mark! We need an experienced, innovative and tech saavy Product Marketer to join the team and experience this exciting journey at Virtuoso!

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