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Content/SEO Manager - Growth

Encord

Encord

Marketing & Communications, Sales & Business Development
London, UK
Posted on Tuesday, September 5, 2023
About Us
Encord is a London-based startup building the AI engine of the future. Our mission is to enable companies to unlock the power of AI while retaining 100% control of their data. In 2021 we raised $20M from top investors including CRV, Y Combinator, the Harvard Management Company, top industry executives, and other leading Bay Area investors.
Started by ex-computer scientists, physicists, and quants, we felt first hand how the lack of tools to prepare quality training data was impeding the progress of building practical AI. AI feels to us like what the early days of computing or the internet must have felt like, where the potential of the technology is clear, but the tools and processes surrounding it are terrible. We have devised a unique methodology for automating the tasks related to preparing quality training data, in effect turning the training data problem into a data science problem.
The Role
We are looking for a seasoned SEO/growth expert with a founder's mentality who wants to play a major part in sustaining a rapid organic growth trajectory for Encord.
You will be part of driving our entire organic growth strategy: Identifying, prioritising and executing growth hacks and experiments.
Responsibilities:
- Develop and implement a comprehensive SEO strategy aligned with business goals, brand positioning and tone of voice.
- Utilise SEO tools and analytics platforms to monitor website performance, track KPIs, and identify areas for improvement.
- Support editors and writers to develop a content roadmap.
- Promote and ensure best practices are incorporated into content creation and processes.
- Monitor and analyse website health, traffic, and conversion data, deriving insights to refine SEO strategies and performance reports.
- Identify and address technical SEO issues that may impact site visibility and crawlability.
- Lead initiatives to improve URL structure, and internal linkingSupport your team in maintaining XML sitemaps, robots.txt files, low broken link counts and canonical tags.
- Support the team with keyword research and the optimisation of on-page elements, and meta data to improve rankings and CTR.
- Collaborate with copywriting teams to create SEO-optimised, engaging, and relevant content.
- Collaborate with cross-functional teams to optimise landing pages, product pages, and other website elements for improved organic performance.
About you
- 2+ years of experience in a fast growing B2B start-up (Experience with open-source or the AI/ML space is a plus) or in a high-performance environment like management consulting or investment banking.
- You are detail-oriented and extremely organized with the ability to manage multiple workstreams and stakeholders simultaneously.
- A growth hacking mindset. You obsess over finding novel ways to efficiently scale every program - even when conventional wisdom says you’re wrong. Successful candidates will have a track record of out-of-the-box ideas that drove significant growth.
- An automation wizard. You’re data fluent with an analytical mindset eager to scale everything that can be scaled.
- Willingness to roll up your sleeves and a bias for action. We’re still a startup. You’ll have to operate with partial knowledge, get hands-on with projects, and constantly rethink how we do things. Plus, move very quickly.
- Excellent verbal and written communication skills. You’ll regularly communicate directly with executives and other senior leaders.
If you don’t meet all of the requirements listed here, we still encourage you to apply. No job description is perfect, and we might find an even more suitable opportunity that matches your skills and experience.
What We Offer
- Competitive salary and generous equity in an early stage rocket ship.- 25 days annual leave a year + public holidays.
- Office located in the heart of Soho with frequent social events and team dinners.
- Being one of the first growth-focused employees in an exciting early-stage startup & opportunity to have real impact on the business.
- Fast-paced learning through direct hands-on experience. Encord offers a unique opportunity to be part of a startup with a clear mission and vision.
You will get to explore and build services for enterprise AI use cases across many different industry verticals such as healthcare, defense, autonomous driving, and agriculture. Our work is at the cutting edge of computer vision and deep learning, which also includes working on solving unsolved problems that will drive the future of humanity.