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Sr Product Marketing Manager



Marketing & Communications, Product
San Jose, CA, USA
Posted on Friday, March 29, 2024

About Cyberhaven

For many organizations, the most valuable asset is their data. Whether source code, product designs, customer records, financial results, or pricing models, every organization has information they don’t want to get in the hands of competitors, sold on darknet marketplaces, or exposed publicly. Keeping that data safe has been a challenge, until now. Cyberhaven gives organizations the tools to safeguard their data from theft or misuse. In the process, we’ve become the standard for Data Detection and Response (DDR), the category we helped create.

Overview of role

Cyberhaven is building out a world-class marketing team and we’re looking for smart, fast, and exceptional team players who are committed to our mission, eager to learn, and possess a spark of creativity that distinguishes our team from traditional B2B marketing teams. As an early hire, you’ll have an immediate, highly leveraged impact, directly reporting to the VP of Marketing. This position will be a key part of how we stand out in a crowded marketplace and define an entirely new product category. If you like to craft compelling content that is not only clear and accessible but also resonates deeply with security people without the typical "marketing speak", you’ll fit in well with our growing product marketing team.

What you’ll do

  • Develop and refine our product's positioning and messaging that clearly differentiates our offering in the market.

  • Craft impeccable written content across a variety of formats, including blogs, website, and emails, ensuring clarity and effectiveness in every word.

  • Create compelling sales enablement materials, such as pitch decks and value calculators, that arm our sales team with the tools they need to succeed.

  • Drive competitive intelligence, keeping the team informed on market movements, competitor strategies, and providing actionable insights to stay ahead.

  • Identify and develop detailed buyer personas, tailoring messaging and marketing strategies to meet the specific needs and pain points of different segments.

  • Design and execute innovative go-to-market strategies for new products or features, working with product, sales, and marketing to ensure success.

  • Gather and analyze customer feedback and market trends to guide future product enhancements and marketing strategies.

What you’ll bring

  • Experience in product marketing for cybersecurity

  • Portfolio of clear and effective product positioning and messaging

  • An obsession for the details and high standards (good isn’t good enough)

  • Track record of being a top performer among peers

  • Clear evidence of natural curiosity and creativity

What you can count on

  • Competitive start up salary and generous stock options

  • 100% paid health benefits for you and your family

  • Flexible time off

  • Potential fast-tracked career advancement opportunities

  • Experience building something from the ground up

At Cyberhaven, we want to attract and retain the best employees, and compensate them in a way that appropriately and fairly values their individual contribution to the company. With that in mind, we carefully consider a number of factors to determine the appropriate starting pay for an employee, including their primary work location and an assessment of a candidate’s skills and experience, as well as market demands and internal parity. The estimated base salary for this role is $120,000 to $180,000. This estimate can vary based on the factors described above, so the actual starting annual base salary may be above or below this range. This estimate is also just one component of Cyberhaven's total rewards package.

At Cyberhaven, we've raised over $52M from leading Silicon Valley investors (Vertex, Costanoa and Redpoint). Cyberhaven is also backed by founders, executives, and security leaders who have built transformational technologies at Nutanix, Palo Alto Networks, Facebook, Google, Slack, Akamai, Cloudera, AsterData and others. We have strong demand for our product from the world’s largest companies and we are growing fast. Our company values are:

  • Think Deeply and Use Sound Reasoning

  • Step Up and Take Ownership

  • Continuously Learn and Grow

  • Obsess About Customers

  • Enjoy the Journey

  • Reach for Ambitious Goals

Cyberhaven is committed to creating a diverse environment and is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.