About The Company

Founders today are building global companies from day one — but the systems that manage their money were built for a different era. Aspire exists to change that!

We’re building the financial operating system for global founders, bringing banking, software, and automation into a single platform so businesses can move faster across borders and stay focused on building.

Aspire is built by people who think from first principles, care deeply about solving hard problems, and take real ownership of their work. Our team brings global experience from leading fintech and technology companies, and many of us are former founders and operators who understand what it takes to build thoughtfully, make trade-offs, and deliver at scale in a global environment.

Backed by leading global investors including Y Combinator, Peak XV, and Lightspeed, Aspire has been trusted by more than 50,000 startups and growing businesses worldwide to manage their finances since 2018. Together with partners like J.P. Morgan, Visa, and Wise, we’re building for the next generation of global companies.

About The Role

Role Summary:

We are expanding Aspire into multiple new markets, and we need a dedicated Product Marketer who can own the full Marketing GTM lifecycle for each launch. You will be the single point-in-charge (PIC) for Geo Leads (Country Managers), driving pre-PMF validation, shaping positioning and messaging, and ensuring tight coordination across Marketing, Partnerships, and Acquisition teams. Your mandate is to create clarity, accelerate PMF, and deliver repeatable, high-impact market entries.

Key Responsibilities

Pre-PMF & PMF Acceleration:

• Shape and validate initial GTM hypotheses for each market (ICP, problem statements, messaging, pricing/packaging).
• Run rapid customer and competitor research to confirm pain points and sharpen product-market fit.
• Translate insights into clear, actionable GTM guidance for Product and Commercial teams.
  
  

Single PIC For Geo Leads

• Be the primary Marketing team contact for each Geo Lead / Country Manager.
• Responsible for owning and influencing the Marketing targets (qualitative and quantitative)
• Provide one unified point of coordination, decision-making, and alignment across teams.
• Anticipate risks, remove ambiguity, and unblock teams quickly.
  
  

Positioning, Messaging & Narrative

• Own positioning, messaging, and value propositions for each market.
• Create research-backed narratives that differentiate Aspire globally while tailoring to local needs.
  
  

Cross-Functional GTM Collaboration

• Support launch readiness: collateral, enablement, campaigns, timelines, and cross-functional alignment.
• Plan and ensure we deliver necessary public facing assets to support launches
• Build repeatable frameworks and processes to scale launches efficiently.
  
  

Market Insight & Product Influence

• Track market trends, customer behaviour, and competitive dynamics.
• Influence product planning with clear, evidence-led recommendations that support profitable growth.
  
  

Operate With Clarity & Focus

• Bring structure and prioritisation to fast-moving, ambiguous environments.
• Focus on initiatives that drive the highest business impact.
  
  

About You

• 4-6 years total PMM experience; 2+ years in B2B fintech product marketing
• Proven success leading multi-market launches
• Strong cross-functional collaboration; comfortable influencing senior stakeholders
• Excellent communication skills, demonstrating proactivity and providing clarity
• Proven project management experience, keeping complex initiatives on track
• Hands-on customer research and GTM experience
• Strong strategic thinking and narrative development skills
  
  

By submitting this application, I confirm that all the information given by me in this application for employment and any additional documents attached hereto are true to the best of my knowledge and that I have not wilfully suppressed any material fact. I confirm I have disclosed if applicable any previous employment with Aspire. I accept that if any of the information given by me in this application is in any way false or incorrect, my application may be rejected, any offer of employment may be withdrawn or my employment with Aspire may be terminated summarily or I may be dismissed. By submitting this application, I agree that my personal data will be processed in accordance with Aspire's Candidate Privacy Notice.