About the role:

We are at an early but critical stage in the NL market. The infrastructure is live, the product is strong, and we need to acquire the first customers to prove the value proposition. Now we need to build the GTM engine that makes Aspire a name that NL founders and finance leaders know and trust

.This is Aspire's first senior GTM hire in the Netherlands and Europe. You will own the go-to-market strategy for the NL and be the person who figures out how a challenger brand breaks through in an intensely competitive market

.You think in frameworks and first principles. You are comfortable with ambiguity and you know how to make decisions without perfect information.

This is a genuine zero-to-one opportunity in the market. At the same time, you are not starting from nothing. Aspire has global GTM capabilities, with established brand, content, and product marketing resources you can draw on and adapt. This is the best of both worlds: the autonomy and accountability of building a new market, with the support of a proven global team behind you.

What You'll Do

Own the NL GTM Strategy

Test and refine the GTM strategy for the NL market, including ICP prioritization, channel mix, messaging architecture, and category positioning

Build the rolling go-to-market motion - events, conferences, paid media, channel partnerships - no channel is off limits

Identify where Aspire can win disproportionately — a vertical, a community, a channel — and concentrate resources there

Be the on-ground leader, collaborating with local and global teams to deliver on commercial targets

Drive Demand Generation

Own demand generation: build programs that create measurable pipeline through inbound, events, content, and partner channels

Build brand presence in the NL — thought leadership, earned media, community, and strategic sponsorships — so Aspire becomes a recognizable name in the markets we target

Lead event strategy, from high-impact flagship activations to targeted field events that move specific accounts

Build the GTM Infrastructure

Own the measurement framework for NL GTM: ensure we have the visibility to know what's working, what isn't, and where to double down

Ensure the team is operating with the right tools, processes, and reporting cadences to manage efficiently

Manage the NL GTM budget, make ROI-based allocation decisions, and report clearly on performance to leadership

Lead and Develop the GTM Team

Be the face of Aspire NL and represent the Aspire brand publicly - whether it is to media, ecosystem, partners, regulators, alike.

Identify gaps in the team and make the case for new hires as the market scales

Set clear performance expectations, provide regular coaching, and build a culture of accountability and continuous improvement

What We're Looking For

5-10+ years of experience in B2B GTM, with at least one role involving the launch or significant scaling of a market or product category from early stage

Demonstrated experience owning and executing a full-funnel GTM strategy — not just one function but the whole motion

Proven track record of building and leading a team, including developing more junior marketers into higher performers

Experience designing or executing GTM programs — co-marketing, co-selling motions, or partner-led growth — ideally in a business where partnerships were a meaningful channel

Preferred (Not Required)

Experience building GTM motion in a company that was expanding internationally or entering a new geographic market

Payments experience in a firm with an international footprint

Why Join Aspire

You will be the first senior GTM leader in the NL — with the autonomy and visibility that comes with that position

You are joining at the inflection point. The foundations are in place; the next chapter is building real market presence and pipeline

You will work closely with the leadership team and have a direct line to the group CEO on strategy.