Role Summary:

Aspire is expanding to Australia, and we’re looking for a high-impact Field Marketing Manager to drive our local demand generation engine and own field execution for the country.

As the first dedicated marketer for the Australian market, you will be responsible for building a scalable lead generation machine from the ground up. While you will own local positioning and maintain a fast feedback loop with the global Marketing team, your primary focus is on pipeline contribution. You are a growth-oriented executor who can translate market insights into high-converting campaigns and turn market ambiguity into a clear, winning narrative that drives measurable results.

Key Responsibilities:

Demand Generation & Pipeline Execution

• Pipeline Growth: Own the local marketing qualified lead (MQL) targets for Australia, ensuring a steady flow of high-quality opportunities.
• Campaign Management: Design and execute multi-channel campaigns (events, webinars, performance marketing, and localized content) tailored specifically to the Australian business landscape.
• Field Execution: Lead Aspire's physical presence in the market, including industry tradeshows, executive roundtables, and partner co-marketing events to build local brand authority.
• Agile Iteration: Maintain a fast feedback loop between local teams and global marketing teams to rapidly iterate on messaging based on real-world campaign performance.

Localised Positioning & Insights

• Competitive Intelligence: Conduct rigorous research on the Australian fintech landscape (incumbents and neobanks). Map out their weaknesses and define Aspire’s "wedge" in the market.
• Messaging & Narrative: Craft high-resonance positioning and value propositions specifically for Australian businesses. Move beyond generic features to solve local pain points.

Cross-Functional GTM Collaboration

• The "PIC" for Australia: Act as the single point-in-charge (PIC) for the Australian Country Expansion Lead, ensuring Marketing workstreams are in sync with broader GTM motion.
• Product Influence: Use evidence-led insights from the Australian market to influence the global product roadmap, ensuring we build features that drive local growth.

Partnerships Enablement & Asset Creation

• Content Engine: Develop the "full-stack" of enablement materials including pitch decks, case studies, battlecards, and localized website copy.
• Commercial Enablement: Partner closely with the Partnerships team to ensure they can confidently articulate our value prop against local competitors.

About You

• Experience: 4-6 years of experience, with at least 2 years in B2B Fintech or high-growth SaaS.
• The "Generalist" Mindset: You are comfortable moving from high-level strategy (GTM planning) to hands-on execution (writing a landing page or building a sales deck) in the same afternoon.
• Local Market Expertise: Deep understanding of the Australian business culture and financial ecosystem.
• Curiosity and passion for AI: You constantly seek to make workflows more efficient and scalable leveraging AI tools / processes.
• Data-Driven Decision Making: Proven ability to analyze market trends and channel performance to pivot strategies quickly.
• Bias for Action: You don’t wait for a playbook; you write it. You are proactive, comfortable with ambiguity, and obsessed with clarity.
• Stakeholder Management: Excellent communication skills with the ability to influence senior leadership and keep cross-functional teams aligned under tight deadlines.